Don’t Make a COSTLY Mistake!
Many small business owners have jumped on the Facebook Page bandwagon and think that all they need is a Facebook site for their web presence. Facebook seems so much easier than the other options. However, having a Facebook site alone, is a HUGE mistake. Here’s some solid reasons why.
Your Online Presence Needs Many Entry Points
To attract your audience today you need several places in which they can find you. You need social media like Facebook, along with your website. Your website should be ALWAYS be considered the main source for all your social media sharing. Your entire focus with social media should be to drive traffic to your main site, increase engagement, and improve the ranking of your website. Having only one point of entry into your business will leave a lot of people out of your sales funnel.
Facebook Is Not Set Up to Provide Information in a Cohesive Way
If someone wants more information after seeing a post on Facebook, even if they go to your Facebook Page it is very hard to find information. Posts get hidden in the crowd. But, you can lead them to your website which can have information for your audience displayed in a cohesive way that can be used easily by them. They’ll be able to contact you easier, and get more information on a website than they can on even the best made Facebook Page.
You Need to Build an Email List Too
While people may communicate with you via your Facebook Page, you also need to build an email list. You’ve heard it said that “the money is in the list” and it’s not an exaggeration. Building an email list is an important factor in any business’s success or failure. Communicating to your audience only through Facebook isn’t enough; you must also build a targeted email list, capturing their information and sending up-to-date information to subscribers often. Email lists are still the best forms of direct marketing that exists.
You Don’t Own Your Facebook Page
That’s right; you don’t own the Facebook Page and you can’t back it up. You could be shut down for any reason on any given day. In addition, not every person who “likes” your page sees your updates. Facebook decides who sees your updates. You can pay for sponsored posts so that those who have already “liked” you can see your posts, but why would you do that? Facebook is an important part of online marketing, but it’s not the only part of online marketing. In fact, it’s not even the most important factor.
The most important factor in your online marketing efforts is your website. You control it, you own it, and you won’t be wiped out just because someone else decides your content isn’t good enough, or appropriate. You can’t be wiped out without any warning like you can with social media like Facebook. Until and unless these facts change, you still need a self-hosted website to where you drive traffic from social media.
Here’s a few more Pros and Cons to think about:
According to the Pew Research Center, 66% of people primarily use social media to maintain connections with family and friends. So what are the Pros and Cons of having only a Facebook page for your business?
Pros for Facebook
- It’s Quick. It’s Easy. And (for now) it’s free.
- You don’t need an IT staff or knowledge of HTML coding to add or edit content
- You can find your demographic and really hone your targeting on core, like-minded people
- Control you brand’s image
- Engage with current and potential customers through direct dialogue
- Direct marketing to core customers who will become promoters of your brand
- Maintain relevancy in your industry and in the social media world
Cons against just having Facebook only
- Reach isn’t what you think. You don’t have access to the billions of people on Facebook and with more competition comes limited attention
- If you’re a small business that could do online sales, how do you turn a ‘Like’ into a customer or profit without limiting it to visiting your brick-and-mortar?
- Facebook is making money off of your presence when you add a page. How are you profiting and making more off your own business? You’re doing all the work.
- Facebook is essentially a ‘middle man’ and you don’t have the same control you would on your own website.
- Read this
- Functionality may not be enough for small businesses, especially for those who require e-commerce.
- Websites provide credibility and respectability
- Websites can be tailored to your exact liking and stand on their own showcasing unique characteristics of your business
- You won’t have to compete in the already limited reach with videos of cute cats, or youtube videos of Kanye West singing Bohemian Rhapsody. (Yikes)
Now, take everything you just read and categorize it under Why you should have both. For everything Facebook isn’t, a custom website can pick up the slack and vice versa. Think of Facebook as a business’ distributor for their brand. In the digital marketplace, social media platforms act as half of the pie when it comes to online presence, getting the word out and attracting people. But after they’re attracted and convert to a lead, potential customers need a place to go that will allow you to close the sale.
Contact us today and lets get started building the CORNERSTONE of your web presence, your NEW or REDESIGNED website!