So, you need a reason to get a web presence? How about 18 of them? Check out our list below and then contact us about getting a new website or upgrading an existing one.
1. Be Open For Business 24 Hours a Day
Your business is open 24 hours a day, 7 days a week with no labor costs to watch it. It never closes and a website faces no time zone barriers.
2. Reach New Markets With a Large Audience
Internet is the most cost effective way to advertise nationally. A website will broaden your base of potential customers. You can generate more and more clients for your business without doing additional marketing. Today, more and more customers are making purchases through the Internet. Why should you limit your business to your immediate locale when the whole world may be your potential market? Thanks to the Internet, it is as easy to sell halfway across the world as it is to sell across the street.
3. Nerve Center for Business
A well-designed website is not only an Internet identity for your organization, it is an essential part of the success and future of your company in the 21st Century.
4. Present a Professional and Credible Image
Your organization must make the leap into the 21st century if it is to be perceived as professional in today’s marketplace. Today, customers, employees, and suppliers expect to be able to find and communicate with a business online. It is very much like being listed in the Yellow Pages, if you do not have a listing, potential customers will not be able to find you and trust you. Organizations that still do not have a Web presence are inadvertently making a statement about their ability to embrace technology and adapt to change in today’s dynamic environment. For a small business, a well-designed website is a great way of creating credibility and looking bigger than you actually are. You can look like one of the big corporations at a very small cost. When one compares the cost of establishing a website to what it costs to promote a business on the traditional media (newspaper, radio, television), it is evident that a website is the cheapest form of marketing ever created.
5. Improved Customer Service
You can provide 24 hour customer service without hiring any additional employees. Your customers are better served when they can access information about your product or services immediately via your website rather than waiting for a mailed brochure or a return telephone call. In today’s fast-paced market, how quickly and conveniently customers can access the information or purchase the product is frequently the factor that determines who will win the sale. Provide answers to frequently asked questions on your website. Information requests can be processed immediately via online forms and auto-responders whether someone is in the office or not.
6. Save Money on Printing and Distribution Costs
A website is your online brochure or catalog that can be changed or updated at anytime at a much cheaper and faster rate than print material. It saves you money on printing and distribution costs.
7. Create A Product Or Service Showcase
Provide photos and detailed descriptions of your products or services. Explain why your products or services are superior to your competitors. Show them how your products or services can help them in their personal or professional lives.
8. Automation, Productivity, and Profitability
Through Internet automation you can increase productivity and profitability. Online automation can reduce costs for advertising, sales personnel, and other support staff. A website increases your company’s productivity because less time is spent explaining product or service details to customers since such information would be available 24 hours a day on your website. A website saves costs by allowing users to download invoices, proposals, and other important documents. Your website can also allow the customers, employees, and suppliers to have their email address added to your mailing list. Sending an email to your entire email list can be done at virtually no cost.
9. Sell Your Products and Services Online
Selling through your website is much cheaper and a great way to supplement your offline business. Providing secure online booking is very affordable today.
You may move your place of business, change your phone number, or even change your hours, but your website address never changes, and your website is always open.
11. Your Own Internet Identity – (BIG ONE!)
Your own domain name (www.yourcompany.com) establishes a strong online brand identity, and allows you to set up email addresses specific to your own company. Today, email is the most common way to communicate efficiently and professionally with the rest of the world. Email addresses such as Gmail, AOL, Yahoo, etc. are not seen as professional by the majority of your potential customers.
12. Promote Your Services
All service oriented businesses should take advantage of the massive reach of the Internet. Millions of users are logging on to the Web to compare various specialists and before they purchase a specialized service.
13. Customer Feedback
You can gather information about your existing and potential customers by using online forms and surveys. Provide a feedback form to make it easy for your customers to send their input. Conduct surveys to find out how you can improve your products and services.
14. Worldwide Exposure
There are numerous ways you can promote your website to enhance prominence, drive targeted traffic, and get exposure for your business. You can register your site with various search engines and directories that reach more than 800 million Internet users around the world. Most of the search engines and directories allow free registration of websites. Leverage the massive reach of the Internet and the precision targeting of the search engines and directories. You can send press releases to news media about your website that features unique aspects of your organization.
15. Great Recruiting Tool
You can post job opportunities with your company on your website. Your website is a great recruiting tool for building your business.
16. Viral Marketing Without a Marketing Cost
You can have your satisfied customers refer you to their friends and relatives through an online form on your website.
17. Improve Your Advertising Effectiveness
Your website address on all of your promotions will give your company a cutting edge corporate image and it will encourage the viewers to check your site for additional information. The addition of your website address on your ad increases your exposure without adding any cost.
18. Educate Your Customers
Your website can offer free advice about your services and products including ideas and suggestions for maximizing the benefit of your products.
Questions or need more help? Contact us today.